Bernard Roth is the Rodney H. Adams Professor of Engineering at Stanford University. He earned B.S., M.S. and Ph.D. in Mechanical Engineering and has been awarded honorary PhDs by the University of Paris and the University of Casino. He has published over 200 research papers in the areas of design, creativity, education, kinematics and robotics, and has received many awards for both his teaching and research. These include: seven Best Conference Paper Awards (ASME), the Melville Medal and the Outstanding Design Educator Award (ASME), J. F. Engleberger Award (IFR), the Pioneer in Robotics Award (IEEE) and the Robotics and Automation Award (IEEE). He has also served as an industrial and government consultant, and as a director of several corporations. He has held top leadership positions in several international professional societies. He is the organizer of workshops on creativity and personal effectiveness, and is one of the founders of Stanford’s “d.school,” where he serves as Academic Director until his moving to emeritus status on January 1, 2024. His latest book, The Achievement Habit, has been translated into 15 languages.