Ethnography Field Guide Immerse, observe & engage others to help you better understand their needs and challenges.

Make observations and hold conversations to further your understanding of who you are designing for and with.

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    • Our goal in our ethnographic research is to see the world and the design challenge from the perspective of another person.

    We want to hear stories and observe actions that help us see people’s behavior, motivations, beliefs, and feelings. By deeply understanding people we are better able to design for them.

    How does it work?

    Use this downloadable Field Guide when you’re conducting research. It takes you through making observations and holding conversations to further your understanding of who you are designing for and with.

     

    Credits

    Written by Thomas Both. Contributions by Joe Brown, Perry Klebahn, and Jeremy Utley.

     

    Related Resources

    Ethnography Expedition

    Idea Expedition

    Experiment Expedition

     

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