Ethnography Expedition • Gain understanding, discover insights, and (re)frame design opportunities.

Outline the specific steps for your project: field research, unpack learnings, develop insights, and create How-Might-We questions. 

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  • Develop Your Design Work
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    • Learn from others, test new ideas with them and observe and notice in different places and contexts.

    This Ethnography Expedition presents a simple sequence for approaching your work in a way that will help you understand the point of view of others, turn insights into actionable provocations, and see new design opportunities. 

    How does it work?

    These downloadable worksheets will help you outline the specific steps for your project: conduct field research, unpack learnings, develop insights, and create How-Might-We questions. 

    These worksheets are intended to be used as a team as a shared worksheet. Print these at 11x17/A3 size and use them as a shared team asset.  

     

    Credits

    Thomas Both and Nadia Roumani

     

    Related Resources

    Ethnography Field Guide

    Idea Expedition

    Experiment Expedition

     

     

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