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Program Overview

Shed your corporate coat, shelve your biases, and explore another side of yourself at Design Thinking Bootcamp. This immersive educational program is designed for open-minded, collaborative, action-oriented individuals from all backgrounds that are interested in adding new innovation methods to their toolbox.

Professionals in all fields are feeling the pressure of an ever-changing, competitive business environment. Technology has fundamentally changed the definition of competition. Innovation is mandatory, often as a means for survival. Where does one begin?

We start with the individual. We focus on innovator mindsets and behaviors that encourage different ways of approaching challenges. Each program cohort is divided into small, diverse teams led by industry-leading design practitioners from the public and private sectors. Teams then tackle a real-world design challenge utilizing design thinking methods and tools paying close attention to individual development and team collaboration along the way.


click for more program photos

click for more program photos

At key points during the program teams come together for lectures, case studies, demonstrations, project assessment, and reflection led by Stanford faculty.

Topics include:

  • How to have an empathetic conversation with customers

  • How to generate real insights that reframe problems

  • Tools that help teams modulate between exploring & generating ideas and evaluating & focusing

  • How to prototype low resolution concepts, test in context to gain meaningful feedback and data, iterate and add resolution as appropriate

  • How to identify what projects are appropriate for design thinking

  • How to bring new behaviors, tools and methods back to work

  • How diverse perspectives in teams are essential to innovative output

  • How to create a portfolio of innovation options

click for more program photos

click for more program photos

Key Takeaways

Design Thinking is a human-centered approach to innovation that is particularly useful when exploring and generating new ideas to creatively solve challenges. Our in-person programs are designed to fully immerse participants in the methods for optimal output—a strong understanding of the concepts and how they can be applied in the real-world to make impact. Here are some of the process key takeaways:

Key Differentiators

Over the past ten+ years we’ve been in the fortunate position to teach and learn from people all over the world, in every industry, that come through our programs. Our participant’s experience during, and more importantly after the program, informs how and what we teach. We see our tools in practice (in real business applications/conditions) and iterate based on what is or is not working. This way we are able to provide relevant and useful tools that change with the dynamic, competitive business world.

Our goal is to provide life-changing learning experiences so that individuals can have real impact in their life and work.


Design Thinking Bootcamp

Enrollment for March, July, September 2019


Who Should Apply

-People with diverse perspectives and backgrounds

-Those driving growth and systems for innovation

-Those that want to affect social change through meaningful action

-People interested in growing awareness and/or diversifying their product line to reach new audiences

-Individuals who wants to complete a personal project/pursuit

Sample Program Schedule

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Program Highlights

-Teamwork: Small teams are composed of individuals from radically different perspectives and backgrounds. Each person is encouraged to bring their full self to the design project, fostering an empathetic team dynamic and organic approach to the design process.

-Coaching: Design Thinking experts will guide and keep teams on track while paying close attention to individual growth and discovery.

-Environment: The is an inclusive space, welcoming creativity and individual expression.

-Experience: The program is intense and fast-paced. It includes elements of theater and hands-on activities to maximize creativity and learning.

Sample Methods & Tools

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Alumni Testimonials

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Past Program Photos

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Bootcamp Teaching Team

Sarah Holcomb

Head of Brand & Experience Design, Executive Education

Perry Klebahn

Director, Executive Education

Kathryn Segovia

Head of Learning Experience Design, Executive Education

Jeremy Utley

Director, Executive Education

Got Questions?

Get Answers

Q: Where is the program hosted?

A: Most of the program is hosted at the which is located at 550 Panama Mall in building 550, Peterson Laboratory (next to the Quad / Memorial Church).

Q: Is there parking near the

A: In general, parking on campus is difficult and time consuming! Apologies in advance. Our area of the quad, in particular, is affected where driving and parking are concerned. We highly suggest walking or using public transportation (the Marguerite is the free campus shuttle), carpools, cab, Uber / Lyft.

If you must drive, the closest paid parking is the Roble garage, located at Stanford University, 320 Panama Mall, Stanford, CA 94305. Please see the map on the right sidebar of this page.

Q: Are accommodations provided?

A: Accommodations are not included in the tuition. Our program is NON RESIDENTIAL, which means that we allow our participants to choose where they would like to stay.

Q: Can I squeeze in a conference call during the program?

A: Each day of the program is fast-paced and packed with content. We have found that it's best not to schedule conference calls or plan to conduct business during the program.

Q: What’s the weather generally like?

A: Much of our program is indoors, but we spend time in the field as well, which means a lot of walking and temperature changes. Weather is typically moderate, however, it does get warm in the summer and fall.

Q: What’s the attire?

A: Our program is casual— meaning sneakers, jeans and t-shirts. Due to the large amount of time spent on your feet and moving around, comfort is key.

Q: What does the pre-program include?

A: The pre-program is designed to be lightweight so you can be rested before arriving for the program (which is an extremely intense 3.5 days). It requires about an hour to view a short video, and fill out a few sheets.

Q: What does the post-program include?

A: During the post-program you’ll receive your coach’s support on your own design project back at work. The purpose of this is to help you immediately use what you learned, and begin an on-going transformation of how you work. Please note this part of the program is subject to change due to content iteration.