Are you ready to tackle real business challenges head-on, armed with powerful human-centered design techniques? Join the Stanford d.school Design Thinking Bootcamp!
Find out what more than 4,000 business leaders have experienced since 2008! In our design thinking workshop, one of the first of its kind for professionals, you’ll work inside a Stanford d.school studio in a fast-paced, immersive environment to tackle strategic challenges. You’ll master the skills and capabilities developed at Stanford that drive innovation and problem-solving in the business world. And, you’ll get the chance to explore design thinking tools that magnify consumer empathy and bring early product concepts to life quickly.
With the support of your coach and other Bootcampers, you’ll work on your own real-world projects, from product or service redesign to customer experience transformation to organizational process improvement. You’ll leave with the mindset, skills, and a design thinking toolkit to lead innovation efforts in your organization.
As past participants have said, “you will accomplish more at Bootcamp than in 30 days of work.”
Key benefits
This design thinking training will help you drive innovation at your company.
- Solve complex problems: We’ll equip you to strategically take on intricate business challenges with confidence.
- Customer empathy: Understand your customers like never before, ensuring that your solutions align perfectly with their needs.
- Accelerated prototyping: Learn how to turn ideas into tangible and testable prototypes in fewer than 2 hours of work.
- Innovative solutions: Design and build solutions that go beyond the ordinary. Take home a toolbox of proven yet unconventional skills and tools that push the boundaries of innovation.
- Real results, real fast: Two-thirds of our workshop alumni bring a new product, service, or experience to market within 24 months.
- Guidance from the best: Receive coaching from Stanford educators and program alumni (5:1 student to instructor ratio).
- Community of practice: Join a global alumni network of other design-driven leaders.
Who should attend
At this design thinking professional development opportunity, we welcome participants from all sectors and in a wide range of positions:
- Product Managers: If you're dedicated to improving the user experience and driving product excellence, this program is your catalyst for transformation.
- Portfolio Managers: Gain the insights and strategies to fine-tune your portfolio, align with market demands, and achieve sustainable growth.
- Chief Product Officers: Are you driven to deliver groundbreaking solutions? Join us to harness the power of design to drive your organization to breakthroughs.
- Product teams: Regardless of your role, if you're committed to solving complex challenges and enhancing your problem-solving capabilities, you'll find value in our program.
- Bootcamp has included leaders, managers and team members from areas including customer experience, learning and development, human resources, workplace culture, product development, strategy, research and development, brand, and marketing.
Note: Due to the goals of this program, it is not appropriate for consultants or for those who work for consulting agencies or design firms.
→ Ready to apply?
Dates & times
September 9-12, 2025
- Tuesday: 2:00 – 7:00 p.m. PT
- Wednesday - Friday: 8:00 a.m. – 7:00 p.m. PT
Times are subject to minor adjustments. All meals are included unless otherwise specified.
Cost
$14,000 per person
Payment is due upon admission. Your space is secured upon receipt of full payment. Learn more here.
Team Discount
Receive a 15% discount when multiple participants (up to 5) who work directly at the same organization attend the same program. List your teammate(s) in your application.
Location
You’ll spend three and a half days in a unique space built to support a creative culture of learning. Read more about our space.
Address:
Hasso Plattner Institute of Design (d.school) at Stanford University
550 Panama Mall, Stanford, CA 94305
Application requirements
Qualified candidates are admitted on a rolling, space-available basis. Early applications are encouraged. Learn more here.