Creative Hustle • Blaze Your Own Path and Make Work That Matters

by Olatunde Sobomehin & sam seidel

Learn how to identify and navigate your own creative path that leads from your gifts to your goals, where you make a living doing things that matter. 

Humans have always been creative hustlers—problem solvers who seek to live beyond the limits suggested by society. 

Yet we live in a world where the place you were born, the amount of money you have, and the level of melanin in your skin indicate the precise path you are expected to follow. Too many of us silence our creativity and let our hustle calcify as we settle for the roles assigned to us. Now Olatunde Sobomehin and sam seidel, co-creators of the Creative Hustle course at the Stanford d.school, help you identify and navigate your own creative path that leads from your gifts—your unique combination of skills—to your goals, where you make a living doing things that matter.

Related Resources:

  • Join the d.school Book Club featuring this book. Learn more here.
  • Interested in trying out an activity from the book? You can test out design methods and mindsets from the Educators' Guide here, designed for classroom use. Download Educators' Guide here.

 

*We’re excited to be collaborating with The Shop at MATTER, an independent, Black- & woman-owned bookstore serving designers and other thinking persons in community. They will fulfill all book orders, manage the shipping, and answer any book order questions you may have.

About the Authors

Olatunde Sobomehin is CEO/co-founder of StreetCode Academy, an organization that offers free tech classes to communities of color. He has taught classes at the Stanford Haas Center and the d.school.

sam seidel is the K12 Lab director of strategy and research at the Stanford d.school and the author of Hip Hop Genius: Remixing High School Education.

About the Illustrators

Khristopher "Squint" Sandifer is a visual composer who specializes in photography, film directing, and branding.

Hope Meng is a San Francisco-based multidisciplinary artist and designer specializing in custom type- and letter-driven work. You can find her portfolio at hopemeng.com.

Jori Tytus is a bioengineer by day and a collage artist by night.

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