What is this?


This is a guide for selecting, framing, and communicating the intentions of a design project.

A design approach can be inserted into many junctures of almost any project. For example, iteration and making low-resolution prototypes is useful in nearly any work you do. Speaking to people for whom you are designing is never a bad idea. Start your practice by using design techniques in your current projects when they are useful.

When you are ready to take on a complete exploratory project using design, this guide is for you. It discusses what challenges are best suited for human-centered design, and how to scope and frame design projects. We hope you find it to be useful.


Thomas Both

Perry Klebahn

Nadia Roumani

Gigi Gormley Kalaher