Amyel Oliveros

I am the Chief Creative Officer at Waterfield Designs, a San Francisco-based bag company, where I oversee product development, photography, graphics, and web design. I believe that great design is deeply integrated into every aspect of a brand, from craftsmanship to business strategy.

Working side by side with our skilled artisans, I remain hands-on in the design process, practicing traditional pattern-making, sewing, and sketching. Collaboration is at the heart of my approach, ensuring that each product reflects both quality craftsmanship and thoughtful design.

Beyond my work at Waterfield Designs, I am passionate about mentoring individuals interested in soft goods design—whether in apparel, accessories, or new innovations. Sharing my knowledge and experience with the next generation of designers is something I truly enjoy.