What is this?


Our goal in our ethnographic research is to see the world and challenge, from the perspective of another person. We want to hear stories and observe actions that help us see people’s behavior, motivations, beliefs, and feelings. By deeply understanding people we are better able to design for them.

This fieldguide takes you through making observations and holding conversations to further your understanding of who you are designing for and with.


Thomas Both

Nadia Roumani