What is this?


After a meeting of the minds with renown psychologist Albert Bandura, David Kelley sketched out his philosophy of design thinking education. He outlines the details in depth in his book Creative Confidence and in his 2012 TED talk

This poster presents a summary of that philosophy. Prepared for a talk and painted by hand in David's home studio, it is a map of the d.school pedagogy and a high-level treatise on how to unlock creative confidence in his students. 

David describes it like this:

The real goal of the d.school is to give students creative confidence, an idea similar to what Bandura calls “self-efficacy:” the ability to do what one sets out to do, in her own way, even while facing ambiguous circumstances.

The core trait that holds people back is fear: fear of failure, fear of being judged. Something about Design Thinking –– that it is human-centered and focused on helping others, or that it thrives on experimentation and small steps –– gives students permission students to try on new behaviors despite the fear.

The d.school’s job and the job of any design thinking teacher or mentor are to guide students to master new behaviors with a series incremental challenges until the frightening becomes the familiar and students happily embrace what was previously daunting.

Download a hi-resolution poster. Feel free to print and share with others. 

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David Kelley is a founder of IDEO and the Stanford d.school and a professor of Mechanical Engineering at Stanford.