What? What is the activity?
This Activity is a facilitated workshop that focuses on
Empathy, Ideation, and Prototyping -- and leverages two videos of
interviews we did (with Erica the truck owner, and John the car
Students have a chance to pull out from the video what's
important to John and Erica.
These lead to 'needs', which lead to
How-Might-We brainstorming topics.
Then sketch-build-share wraps up
The activity can (should) be peppered with takeaway
important points about empathy, interviewing, ideating, and prototyping
throughout the workshop.
We created this activity for Paul Yock's
Biodesign class, and choose car maintenance as the subject because of
its parallels to healthcare (problems with your car/body inconvenience
your life, large knowledge asymmetry between customer and
doctor/mechanic, second opinions, large emotion component on top of the
mechanics, third-party payment).
Why? What is the intended learning/outcome?
This activity is a good one-class-period introduction to the design
process -- with concentration on empathy, ideation, and prototyping. At
the end of the activity we hope students are excited about design
thinking and have an understanding of some the steps within a
human-centered design process.
How? What is the script and steps to run the activity
Outline of the Schedule as we (JU, TB, GK) ran it for the
Biodesign class in February 2010:
Challenge: Redesign the Car Repair
0. Intro and headline topics of day: empathy,
ideation, prototyping, bias toward action (JU)
False-start: ask students to name some ways to improve car maintenance.
Use this list to contrast with list generated from empathy.
Show videos of interviews (one of Erica E. and one of a mechanic) (JU)
show both stories/thoughts of user but also interviewing technique
take notes of nuggets
Solicit from crowd what is important to user
to preloaded needs (show connections to students' thoughts)
Introduce brainstorming reasons and rules (TB)
Student teams choose
one user, one need and brainstorm solutions (we provide HMW prompts)
Regather; discuss selection criteria (TB)
Individuals select two
solutions each and sketches or builds them
Test solutions with
partner in class [a person focusing on other user (i.e. Erica-person
groups with John-person team)]
4. Build! Student
pairs (i.e. pairs that shared with each other) select one sketched idea
(from step 4) to build.
5. Global share of
prototypes and learnings
6. Wrap up with takeways:
try analogous areas if you are stuck, try it out (test, bias toward
action), talk to people (search for meaning/emotional side of problem).
Connect back to healthcare with analogous points, and with GE
healthcare story. Questions.
The PPT deck:
Abridged version from Sonoma Academy Presentation
(truck owner): http://www.vimeo.com/9212719
(car mechanic): http://www.vimeo.com/9121675
the needs/meaningful things we found for each person in the PPT deck]