To guide designers through the process of distilling a variety of needs and insights into a single point of view.
Any size will work but most effective in small groups 2-4
What is a POV Madlib?
A POV Madlibs is a tool that is used during the define stage of the design process to guide the designer through the process of synthesizing the needs and insights that they gleaned during the empathy stage. The define stage is arguably the most challenging stage of the design process and the madlib creates a clear structure through a fill-in-the-blank sentence to define a challenge.
Why use a POV madlib?
A point-of-view (POV) is your reframing of a design challenge
into an actionable problem statement that will launch you into
generative ideation. A POV Madlib provides a scaffolding to develop your
POV. A good POV will allow you to ideate in a directed manner, by
creating How-Might-We (HMW) questions based on your POV (see
How to use a POV madlib?
Use the following the madlib to capture and harmonize three
elements of a POV: user, need, and insight.
[USER] needs to
[USER’S NEED] because [SURPRISING INSIGHT]
Use a whiteboard or
scratch paper to try out a number of options, playing with each variable
and the combinations of
them. The need and insight should flow from
your unpacking and synthesis work. Remember, ‘needs’ should be verbs,
the insight typically should not simply be a reason for the need, but
rather a synthesized statement that you can
leverage in designing a
For example, instead of “A teenage girl needs more
nutritious food because vitamins are vital to good health” try “A
girl with a bleak outlook needs to feel more socially accepted when
eating healthy food, because in her hood a
social risks is more
dangerous than a health risk.” Note how the latter is an actionable, and
problem statement, while the former closer
to a statement of fact, which spurs little excitement or direction to
Sample Lesson (6-10 min)
Pen, Paper, notes from empathy, attached hand out.1) Record Needs and insights (3 min)
Give students the handout below and ask them to take 3-5 minutes to fill out the left side with the needs and insights that they discovered during the empathy build stage of the design process.2) Fill out Madlib (3 min)
Direct students to the right side of the page and ask them to fill out the "madlib" on that side. For the "users need" section encourage students to fill it in with a verb so that they come up with an actionable and sufficiently broad problem statement
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