What will I learn?


Visualizing the future of the personal data economy.

In the future, our personal data will impact our experiences in every facet of our lives, from
dining to driving to dating. Governments, companies, and individuals are increasingly aware of
the power of data. In this course, you will explore the implications of personal data on the
human experience and what it means for us to move into the intangible economy.
You’ll play with inputs from futurecasting videos, secondary research and provocations around
data. You’ll experiment with different ideation techniques and dive into prototyping. In this
course you will pull inspiration from technology, culture, and policy to imagine and capture
visions of the future.

Students in this course will:
1) Move between concrete and abstract – Imagine and visualize tangible applications of
data aggregation in multiple contexts.
2) Synthesize information – Gain inspiration from many sources and industries, pulling
from signals and trends in technology, culture, and demographics.
3) Communicate deliberately – Use visualization techniques to communicate a compelling
view of the future.

Come out to imagine and explore the future and flex your creative muscles.

Learn With

Teaching Team

Fidelity Labs - the entrepreneurial arm of Fidelity Investments, specializing in the launch of new businesses using a mix of Design Thinking and Lean Startup methods. The Design Strategists on each new Fidelity Labs start-up come from places like IDEO, frog, Continuum, Twitter, the Rotman School of Management and the Stanford d.School.

Ashwini Srikantiah
VP, Workforce Emerging Products at Fidelity Labs

Gigi Kalaher
VP, Design Strategy at Fidelity Labs

Sean Belka
Head of Fidelity Labs

Lindsey Sampson
Design Strategist at Fidelity Labs

Justin Ferrell
Adjunct Professor, d.school

Charlotte Burgess-Auburn
Director of Community, d.school


Any questions?

Who do I contact with questions?

Justin Ferrell at justin@dschool.stanford.edu