Designing matter -> Designing for what matters
Are you a budding entrepreneur trying to create something new that people will love? Are you an environmentalist trying to change the less than sustainable behavior of the American public? Are you curious about pursuing a career in user research? Do you want to elevate your empathy and synthesis skills?
Successful innovations satisfy a system of human needs. User-centered design and innovation begins by discovering those needs. Needfinding (also known as empathy and synthesis or user research) requires hard work, practiced skills and a really good toolset. This class is the current embodiment of the original Needfinding class first developed at Stanford in the late 1970’s by Bob McKim. Needfinding is easy to get started with, but deceptively hard to master. The only way to learn it is to do it, and the best way to do it is in the wild.
Adjunct Professor, Mechanical Engineering
Lecturer, Mechanical Engineering
Adjunct Lecturer, Mechanical Engineering
How can I contact the teaching team?
Email Michelle Jia at email@example.com
Wed 3:00 - 5:50pm
Apply by Friday, Nov 30 2018
Accepting 35 students.
Open to Graduate Students, Fellows, and Post-docs.