Our team

“We couldn’t be more different, except for our shared values. And that makes working together enjoyable.”

Jennifer Aaker

Jennifer Aaker

General Atlantic Professor of Marketing at Stanford’s Graduate School of Business

A homegrown Californian, Jennifer got her BA in Psychology from Berkeley and her PhD degrees in Marketing and Psychology from Stanford. She studied at the Sorbonne before returning to sunny CA to join the faculty at the UCLA School of Business, and then made her way back to teach at the Stanford Graduate School of Business, Haas School of Business, and then back again to Stanford GSB. She counts winning a dance-off in the early 1980s among her most impressive accomplishments, and cooks very poorly.

In her research, Jennifer spends most of her time thinking about time, money, happiness and meaning. What actually makes people happy, as opposed to what they think makes them happy? What are the stories we tell ourselves, and how do those stories relate to happiness? And how can small but meaningful acts create infectious action, particularly when fueled by social media? Jennifer is especially excited to explore these questions with her students in classes like Designing Happiness, How to Tell a Story, and Social Brands, which she teaches with Chris Flink at the d.school and the GSB. As the General Atlantic Professor of Marketing at Stanford’s Graduate School of Business, Jennifer brings to the d.school a wealth of insights about culture, brands, and the basic drivers of human action. She believes that by bringing together the worlds of psychology, marketing, and design, we can create moments, environments, and brands that cultivate happiness, meaning and impact.

Who’s here in 2012-2013

Our Broader Network

These superstars have been a part of our teaching teams, fellows, staff or founding team. They continue to do amazing work at Stanford and in the world.

  • Abby King
  • Adam French
  • Alex Ko
  • Amal Aziz
  • Anne Fletcher
  • Barry Katz
  • Ben Grossman-Kahn
  • Bill Moggridge
  • Brett Westervelt
  • Brian Witlin
  • Brit D'Arbeloff
  • Carly Geehr
  • Carol Winograd
  • Charlie Ellinger
  • Claudia Kotchka
  • Colter Leyes
  • Corey Ford
  • Corina Yen
  • Dan Bomze
  • Daniel Steinbock
  • David Klaus
  • Elizabeth Gerber
  • Emily Ma
  • Enrique Allen
  • Erika Basu
  • Erin Liman
  • Evelyn Huang
  • Gayle Curtis
  • James Monsees
  • Jason Chua
  • Jason Conroy
  • Jim Ratcliffe
  • Joe Brown
  • Joel Sadler
  • Jofish Kaye
  • John Keefe
  • John Kembel
  • John Lilly
  • Kerry O’Connor
  • Kim Saxe
  • Kris Woyzbun
  • Krista Donaldson
  • Larry Leifer
  • Lia Ramirez
  • Lochlann Jain
  • Maryanna Rogers
  • Maureen Caroll
  • Meg Lee
  • Micah Lande
  • Michael Shanks
  • Mike Levinthal
  • Nat Woyzbun
  • Nitzan Waisberg
  • Olga Trusova
  • Peter Rubin
  • Peter Sims
  • Purin Phanichphant
  • Rich Crandall
  • Sandy Speicher
  • Scott Klemmer
  • Susan Hosking-Ramos
  • Uri Geva
  • Wendy Ju
  • Yusuke Miyashita