Founder of TRX and Stanford Alumni Randy Hetrick talks with us about his path to creating one of the world's leading fitness brands. This event is part of the Executive Education team’s Masters of Creativity virtual talk series.

About Randy Hetrick

Randy Hetrick is the creator of the Suspension Trainer® -- among the most prolific pieces of exercise equipment in history -- and is the founder of TRX, one of the world’s leading fitness training brands. Over more than three decades Randy built a record of unique accomplishments including:

• collegiate athlete;

• 14-year Navy SEAL Officer;

• bootstrap entrepreneur;

• inventor with more than 30 patents to his name; and

• growth company CEO whose company earned multiple placements on the rosters of the Inc. 500 Fastest Growing Companies and Outside Magazine Best Places to Work.

He earned a bachelor’s from the University of Southern California; a master’s from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business. He is a contributing lecturer at USC and Stanford on entrepreneurship, branding, and leadership.

Randy added television to his resume as host of the fitness-related entrepreneur reality TV series “Sweat Inc.” He has been featured on the magazine covers of Club Business International and American Fitness, and Entrepreneur Magazine included Randy on its list of the country’s “50 Most Daring Entrepreneurs” based on his successful battles fighting off knockoffs and counterfeiters in the digital marketplace.

Randy is also the Founder & CEO of OutFit, a new mobile training franchise that leverages a sophisticated technology platform to coordinate a network of sprinter vans to deliver expertly coached outdoor group fitness to parks, schools, and cul-de-sacs in neighborhoods across America.

He is also an investor, advisor, and director on the boards of several other ventures outside the fitness industry. Randy speaks on entrepreneurship, leadership, branding, and culture to companies around the world and is currently working on his first book, a survival guide for entrepreneurs.

About Masters of Creativity

The virtual Masters of Creativity talk series is hosted by the d.school’s Executive Education team to bring Stanford instruction and content to a broader global community. Check out prior talks on the d.school YouTube and upcoming events.