Rich Crandall
Director of the K-12 Lab
When given the choice between a starring role in front the camera and the director’s spot behind it, Rich Crandall prefers the latter. He has an eye for when a canvas needs blue in the lower left corner and for the moment when his project teams need to remember their overarching goal. It makes sense with where he lives on the introvert/extrovert axis.
Rich was born in Lancaster, Pennsylvania. At the age of four, Santa Claus asked him how he’d behaved. He replied, “I haven’t been perfect, but I’ve been good.” Rich claims this as preliminary evidence of embodying certain d.school truths, namely: err early. Don’t worry about working for perfection, focus on rough prototypes. So much of what the d.school stands for rings true for Rich. He is happy to have found a home here. Rich has a BA in math from Colgate, and an MBA from Stanford. He served as a Teach For America corps member in Oakland. He plans to spend the rest of his life working at the intersection of doing well and doing good.
